With a maritime touch and a love of detail
The corporate design includes an abundance of maritime elements, used in a number of ways. The hotel’s coordinates, waves used as separating elements or signal shapes, flags and pennants from the world of shipping are used to generate a contemporary visual language that takes into account both the location and the history of this unique ensemble of buildings.
The logo borrows from the stencilled lettering used on the barrels of rum that once shipped to Flensburg from the Caribbean – during a formative part of the city’s history. The illustration of the hotel front and a range of pictograms round off the detailed visual language we have employed.