JACOB CEMENT BAUSTOFFE
… and yes, building can be great fun!
This family business has been based in Flensburg and an important part of the city’s commercial history for over 100 years. Today, almost 500 employees and 60 trainees supply our customers with high quality building materials at 24 locations across the whole of northern Germany. The website relaunch had to reflect these dimensions – a challenge we were only too pleased to take up.
Everything begins with a solid foundation
We developed a comprehensive content strategy. Its particular focus was on a number of authentic photos taken at the various branches plus individual product videos. An impressive training film was also specially commissioned for the new website.
Making the product range clear and comprehensible
- Floor coverings
- Home improvement shop
- Windows & doors
- Roofing & facades
- Dry construction / insulation
- Stoves / woodburners
- Shell construction
- Civil engineering
- Gardening materials
- Building site logistics
Each product area has been given a specially created icon – because if you sell quality, you should also look like quality. The icons also guarantee rapid orientation, and the specific sub-pages give users attractive insights into the respective product areas.