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… and yes, building can be great fun!

This family business has been based in Flensburg and an important part of the city’s commercial history for over 100 years. Today, almost 500 employees and 60 trainees supply our customers with high quality building materials at 24 locations across the whole of northern Germany. The website relaunch had to reflect these dimensions – a challenge we were only too pleased to take up.

  • JACOB CEMENT seeks
  • JACOBC CEMENT trains
  • JACOB CEMENT delivers
  • JACOB CEMENT is hands-on

Content Strategy

Everything begins with a solid foundation

We developed a comprehensive content strategy. Its particular focus was on a number of authentic photos taken at the various branches plus individual product videos. An impressive training film was also specially commissioned for the new website.

Individual Icons

Making the product range clear and comprehensible

  • Floor coverings Floor coverings
  • Tiles Tiles
  • Home improvement shop Home improvement shop
  • Windows & doors Windows & doors
  • Roofing & facades Roofing & facades
  • Dry construction / insulation Dry construction / insulation
  • Stoves / woodburners Stoves / woodburners
  • Wood Wood
  • Shell construction Shell construction
  • Civil engineering Civil engineering
  • Gardening materials Gardening materials
  • Building site logistics Building site logistics

Each product area has been given a specially created icon – because if you sell quality, you should also look like quality. The icons also guarantee rapid orientation, and the specific sub-pages give users attractive insights into the respective product areas.

visuellverstehen coordinated, supported and implemented the project in our company, always with a sympathetic ear, considerate and refreshingly self-effacing. That gets everybody on board and ensures success.

Boy Meesenburg, Proprietor To the website